Expanding Your Community and Building Relationships with Online Social Tools

The current era of Web 2.0 and the online social concepts and dynamics it supports are all about connecting people. Whether it means widespread sharing of belief systems and social causes, or developing outreach for growing congregations, committees, or supporters. As a result, enterprising social technologies continues to have an impact and a focus beyond the for-profit business sector.

We now have the unprecedented ability for individuals and organizations of all sizes to connect and communicate in ways humanity has never seen. This includes creating online conversations remotely, for free, and in volumes that were impossible before. This has high impact for religious organizations and nonprofits that can flourish when they build connections to a large body of followers or supporters online. Even more, social is not just for building a network or congregation. It has become a very powerful tool for informing people in real-time. Bulletins, newsletters, and event rollouts can all be pubslished and shared to reach groups that regularly seek out information in the social space.

By viewing social technologies and applications as a tool for simply expanding on programs already in place, they become a fundamental driver for success.  In fact, it is the power of social tools to enhance human interactions that give it an entirely more powerful appeal.

15 Unique Social Dynamics Covered

• Building an Online Community
• Frictionless Communication
• Social Networking
• User-Generated Content
• Transparency (vs. Privacy)
• Crowd Dynamics
• Rivers of Information
• Online Reputation Management (ORM)
• Customer Intelligence
• Virtual Teams
• Location-Based Connections
• Socially Facilitated Selling & Socially Directed Buying
• Outboard Brains
• The Velocity of Action & Reaction
• Gamification