Enterprise Social Technology Strategy 90-Day Coaching Program
With the growing saturation of social technology and its impact on consumers, many organizations are recognizing the need to integrate it into their marketing mix, but most aren't sure where to start or how to develop a plan. Social technology is useful for many types of organizations, whether it's a big brand or small business.
Using social technology effectively helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have.
Social technology has taken the institutional control of marketing and put it in the hands of consumers or the general public. This is important because, with technology being ubiquitous and available to all, we have been given the tools to carry on conversations and discuss our views and vote for our favorite content online. We now form many of our opinions and impressions from others we come in contact with online. It brings a whole new dimension to “word of mouth” or “viral” marketing.
Understanding this principle is an important factor in building a social technology strategy. Essentially, traditional ways of thinking won't necessarily work. Instead of studying demographics about your audience, you now have the opportunity to engage in conversation with them and learn what is important to them. The conversations are going on rather you choose to join in or not.
During the 90-day Enterprise Social Technology Strategy engagement, I will help your company move from a state chaos to an organized, strategic social technology plan using the following milestones:
1. Analysis and Goal Development for leveraging social technologies
2. Identify evangelists on client side and select social tech team
3. Governance Policy Created
4. Integrating Social Technology with Web Properties
5. Building a River of Information
6. Sales integration Process
7. Online Reputation Management Process
8. Crowdsourcing – who will own this internally
9. Measurement and ROI process
10. Choosing the Organization’s Social Media Tools
11. Develop Pilot Projects
12. Social Media Security and Usage
For more information, contact me today.
Workshops
Workshops can be assembled in formats of 2, 4 or 8 hours and can include idea harvesting, and/or strategy development as an outcome. In a workshop format, Scott delivers a more detailed set of content than in a keynote format and then integrates interaction with the audience so that organization specific goals can be met. If you want to both learn about what social media really can be used to accomplish, and also where it is headed, and then apply this information directly to your strategy, a workshop is for you.
I’m hosting an “Enterprise Social Technology Bootcamp” in Oklahoma City with Giant Partners
In the last 12 months, I’ve been working with large organizations like Cisco, Lockheed Martin, and Great Clips, helping them develop a social media strategy for their business. These organizations see such a huge payoff potential from these social technology strategies that they typically pay $15,000 or more for me to spend a single day speaking to their team. I don’t say that to brag… I say that because THIS STUFF WORKS!
As I speak to business leaders, I get so many requests from companies that want additional help I simply cannot go everywhere I am requested, so I decided to start hosting my own Enterprise Social Technology Bootcamp, and that’s where you come in…
Sponsored by Giant Partners, these ‘Bootcamps’ will be one-day live events held in beautiful Oklahoma City, Oklahoma (OK, it’s not Hawaii, but it’s my home and it’s beautiful to me!). For more information or to register today, visit Giant Partners website.
Speaking Contact Information
Scott Klososky's Management Office
SpeakerOffice, Inc.
info@speakersoffice.com
5927 Balfour Court, Ste. 103
Carlsbad, CA 92008
Office: 760-603-8110
Fax: 760-603-8010
Consulting Contact Information
Scott Klososky's Office
Future Point of View, LLC
23415 Hunters Trail
Edmond, OK 73025
Office: 405-359-3910
Check out my Social Technology presentations on SlideShare by clicking here.
What Clients Are Saying
"Scott's willingness to tell it like he sees it has been a tremendous boost for our social technology efforts. His emphasis on process and integration with strategy has allowed us to build senior-level support within the organization and drive progress far faster than I ever expected."
- Tammy L. Nienaber, Great Clips
"Scott is a dynamic change-agent who evolves and adapts right alongside social technology. Always keeping a pulse on what’s happening, he applies his savvy to sift through trends to identify what’s relevant. Scott has been key in bringing our organization’s social media strategy from conception to actualization."
-Erin Schmidt, BrightStar
Click on the Icon below to download a copy of the Enterprise Social Technology 90-Day Coaching Program sample proposal and process.
Click on the icon below to download a copy of our standard Social Technology consulting agreement.
